Behind the Scenes of Apple

Apple has just introduced the new iPad mini today. Bigger than iPhone and smaller than the normal iPad. What is so special about it? I do not know. It performs the same function, just different size. Probably a bit boring for the public, after the release of iPhone 5 which is quite controversial at the moment, whether it really offers more features than iPhone 4S.

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But still, the orders for iPhone 5 explodes. You order today, it will be shipped in 3-4 weeks because of the overflow demand. Is it overrated? Probably. But the products they deliver is undeniably amazing. Do not talk about the advancement they made from iPhone 4S to iPhone 5. Just imagine someone does not know about iPhone, and suddenly he or she was given an iPhone 5, it will be pretty amazing. Not only the products itself, the iTunes is amazing as well. It is apparently the biggest app store in the world.

The thing is, Apple is very good at their marketing especially in brand loyalty. It is very easy to get hooked with Apple products. Typical Apple user, using MacBook, iPad, iPod and iPhone. If they are asked to shift to another brand, it will be quite hard for them to shift. Looking at their competitors at the moment, especially Samsung, it really is there are not many significant differences offered by their products. The reason people choose the one of the another is just the brand preference. The recipes for Apple are continuous innovation without leaving the originality of their products, affordable in a way that it is worth the money and it creates an atmosphere of being sophisticated by using their products.

Imagining the wake up of Apple when it was close to bankruptcy around 13 years ago, now the stock price hits around $610. Thank to Steve Jobs that has contributed so much to Apple through his innovation in Apple's product that hit the market at the moment. For more story of the crawling from bankruptcy please go here.

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Besides of its success, Apple also has a dark side. There were a lot of suicide case in Foxconn, a factory in China where Apple products are made. The workers are frustrated because they are forced to work in a boring assembly line, trying to hit a very high, almost impossible target. Child labour is also used in the factory. The turnover of the employees are very high because the employees cannot hold on the company's culture anymore. Now the factory is struggling the recruit people that actually want to work there. To watch the video please go to here.

Thus, it is very hard to decide. Even though we know, that for producing the Apple products, there are suicides, issues with child labours, but still, market is still demanding for the Apple products. Probably the market just does not care anymore about company's reputation regarding to workers and only care about what they get from the company.