Tuesday, 16 October 2012

Hidden Cigarette Bitterness


http://ariefabian.blogspot.com.au
Cigarette is not a new products traded across the world. This product has been sold since the early 1900's. Even though it has been traded for quite a long time, the existence of cigarette never seems to be faded, or does it? In the US, for example, the cigarettes shops are closing. We see a lot of health revolution in the past decades around the developed countries such as the US and Australia where cigarette advertising is banned and smoking publicly is prohibited in most of the places. However, how does the big tobacco industry still making money? The answer is they move the market.

Indonesia is one of the targeted area where the this industry is free to grow in a rapid pace. Cigarettes advertising are everywhere, on the streets and sponsors for the big events. Smoking is considered being cool and attractive. Not only the legal people, the underage also consumed cigarettes, mostly the teenagers. One of the ex-marketer from Indonesian cigarette producers spoke up about this. The biggest lies are cigarettes do not cause diseases and it does not market the children. So, when we saw the Indonesian 4-year old kids smoked, that what the industry has brought the country into.

Seeing it from the marketing side, how great it is for the tobacco company to create such a huge influence using their notorious products. Even though people know that it is dangerous, people are still buying it. It is notorious yet loved in Indonesia, especially by the government. Tobacco industries pay over USD 8 billion for the taxation only, annually which is the 10% of the government's revenue. Millions of jobs are created from this industry as well. This implies that probably, the tobacco industry will still earn the glory at least in the near future.

Saying so, public health is at risk. There are a lot of costs involved to recover the health of the people. As well as people are becoming poorer because of addicted by smoking and spend money to buy cigarettes. Education of the danger of cigarettes is lacking.

There are a lot of pros and cons about tobacco, especially when there is a question of will the benefits outweigh the costs for the whole society. Will money outweigh the health of people? I guess the option is on the hand of the consumers, us.

-thanks for Vanguard for the video of Sex, Lies and Cigarettes, to see more of this video please click here-

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